A Closer Look At Stashimi

Challenge

Launch a mobile music news app with no clear product market fit.

Solution Strategy

• Gather key artist pain points and user insights through robust testing.

• Use testing data to create brand and product messaging and microcopy.

• Leverage key music tastemakers as early adopters to launch product.

Results

• 50,000 artists enabled fanbases access to track and receive real-time news, social post updates, and video content from them directly.

• Coverage on Business Insider.

My Role

• Curate user groups for early testing and feedback, create interview scripts, track data, and report findings.

• Create core messaging for brand, product, and user journey content based on data and growth goals.

• Conceptualize key early adopters and work closely to test product language and desire within respective artist communities.